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Hardcover issued without a DJ
ISBN:
The New Cars 1964 by Lee Friedlander brings to light a forgotten 1964 commercial assignment for Harper's Bazaar. Commissioned to photograph the year's much-anticipated new car models, Friedlander subverted expectations by placing the pristine vehicles in mundane, everyday environments like fast-food parking lots and cheap furniture stores. Fearing backlash from advertisers, the magazine rejected the photos, and they remained unpublished for decades. Finally released by Fraenkel Gallery in 2011, the series reveals the early development of Friedlander's signature layered aesthetic, utilizing window reflections, street signage, and urban chaos to redefine the American landscape.
The New Cars 1964 by Lee Friedlander brings to light a forgotten 1964 commercial assignment for Harper's Bazaar. Commissioned to photograph the year's much-anticipated new car models, Friedlander subverted expectations by placing the pristine vehicles in mundane, everyday environments like fast-food parking lots and cheap furniture stores. Fearing backlash from advertisers, the magazine rejected the photos, and they remained unpublished for decades. Finally released by Fraenkel Gallery in 2011, the series reveals the early development of Friedlander's signature layered aesthetic, utilizing window reflections, street signage, and urban chaos to redefine the American landscape.
The New Cars 1964 by Lee Friedlander brings to light a forgotten 1964 commercial assignment for Harper's Bazaar. Commissioned to photograph the year's much-anticipated new car models, Friedlander subverted expectations by placing the pristine vehicles in mundane, everyday environments like fast-food parking lots and cheap furniture stores. Fearing backlash from advertisers, the magazine rejected the photos, and they remained unpublished for decades. Finally released by Fraenkel Gallery in 2011, the series reveals the early development of Friedlander's signature layered aesthetic, utilizing window reflections, street signage, and urban chaos to redefine the American landscape.